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Kampagnenunterstützung  (Los 2)</cbc:Description>
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         <cac:PlannedPeriod>
            <cbc:StartDate>2026-09-01+02:00</cbc:StartDate>
            <cbc:EndDate>2029-08-31+02:00</cbc:EndDate>
         </cac:PlannedPeriod>
      </cac:ProcurementProject>
   </cac:ProcurementProjectLot>
   <cac:ProcurementProjectLot>
      <cbc:ID schemeName="Lot">LOT-0002</cbc:ID>
      <cac:TenderingTerms>
         <ext:UBLExtensions>
            <ext:UBLExtension>
               <ext:ExtensionContent>
                  <efext:EformsExtension>
                     <efac:StrategicProcurement>
                        <efbc:ApplicableLegalBasis listName="cvd-scope">false</efbc:ApplicableLegalBasis>
                     </efac:StrategicProcurement>
                     <efac:StrategicProcurement>
                        <efbc:ApplicableLegalBasis listName="eed-scope">false</efbc:ApplicableLegalBasis>
                     </efac:StrategicProcurement>
                  </efext:EformsExtension>
               </ext:ExtensionContent>
            </ext:UBLExtension>
         </ext:UBLExtensions>
         <cbc:FundingProgramCode listName="eu-funded">no-eu-funds</cbc:FundingProgramCode>
         <cac:AwardingTerms>
            <cac:AwardingCriterion>
               <cac:SubordinateAwardingCriterion>
                  <ext:UBLExtensions>
                     <ext:UBLExtension>
                        <ext:ExtensionContent>
                           <efext:EformsExtension>
                              <efac:AwardCriterionParameter>
                                 <efbc:ParameterCode listName="number-weight">per-exa</efbc:ParameterCode>
                                 <efbc:ParameterNumeric>70.00</efbc:ParameterNumeric>
                              </efac:AwardCriterionParameter>
                           </efext:EformsExtension>
                        </ext:ExtensionContent>
                     </ext:UBLExtension>
                  </ext:UBLExtensions>
                  <cbc:AwardingCriterionTypeCode listName="award-criterion-type">quality</cbc:AwardingCriterionTypeCode>
                  <cbc:Name languageID="DEU">Qualität der Konzeptskizzen</cbc:Name>
                  <cbc:Description languageID="DEU">Grad der Umsetzbarkeit mit 30 Prozent	Grad der Kreativität mit 40 Proent</cbc:Description>
               </cac:SubordinateAwardingCriterion>
               <cac:SubordinateAwardingCriterion>
                  <ext:UBLExtensions>
                     <ext:UBLExtension>
                        <ext:ExtensionContent>
                           <efext:EformsExtension>
                              <efac:AwardCriterionParameter>
                                 <efbc:ParameterCode listName="number-weight">per-exa</efbc:ParameterCode>
                                 <efbc:ParameterNumeric>30.00</efbc:ParameterNumeric>
                              </efac:AwardCriterionParameter>
                           </efext:EformsExtension>
                        </ext:ExtensionContent>
                     </ext:UBLExtension>
                  </ext:UBLExtensions>
                  <cbc:AwardingCriterionTypeCode listName="award-criterion-type">price</cbc:AwardingCriterionTypeCode>
                  <cbc:Name languageID="DEU">Preis</cbc:Name>
                  <cbc:Description languageID="DEU">Preis aller Leistungen</cbc:Description>
               </cac:SubordinateAwardingCriterion>
            </cac:AwardingCriterion>
         </cac:AwardingTerms>
         <cac:AppealTerms>
            <cac:PresentationPeriod>
               <cbc:Description languageID="DEU">Die Unwirksamkeit des öffentlichen Auftrags kann gem. § 135 Abs. 2 Satz 2 GWB nur innerhalb von 30 Kalendertagen nach Veröffentlichung der Bekanntmachung der Auftragsvergabe im Amtsblatt der Europäischen Union in einem Nachprüfungsverfahren geltend gemacht werden. Zu den Fristen für die Einlegung von Rechtsbehelfen vor Auftragsvergabe wird auf die Auftragsbekanntmachung verwiesen.</cbc:Description>
            </cac:PresentationPeriod>
            <cac:AppealReceiverParty>
               <cac:PartyIdentification>
                  <cbc:ID schemeName="organization">ORG-7004</cbc:ID>
               </cac:PartyIdentification>
            </cac:AppealReceiverParty>
         </cac:AppealTerms>
      </cac:TenderingTerms>
      <cac:TenderingProcess>
         <cbc:GovernmentAgreementConstraintIndicator>true</cbc:GovernmentAgreementConstraintIndicator>
         <cac:AuctionTerms>
            <cbc:AuctionConstraintIndicator>false</cbc:AuctionConstraintIndicator>
         </cac:AuctionTerms>
         <cac:ContractingSystem>
            <cbc:ContractingSystemTypeCode listName="framework-agreement">fa-wo-rc</cbc:ContractingSystemTypeCode>
         </cac:ContractingSystem>
         <cac:ContractingSystem>
            <cbc:ContractingSystemTypeCode listName="dps-usage">none</cbc:ContractingSystemTypeCode>
         </cac:ContractingSystem>
      </cac:TenderingProcess>
      <cac:ProcurementProject>
         <cbc:ID>LOT-0002</cbc:ID>
         <cbc:Name languageID="DEU">Praktische Durchführung von Kampagnen</cbc:Name>
         <cbc:Description languageID="DEU">Siehe Vertragsunterlagen</cbc:Description>
         <cbc:ProcurementTypeCode listName="contract-nature">services</cbc:ProcurementTypeCode>
         <cac:ProcurementAdditionalType>
            <cbc:ProcurementTypeCode listName="strategic-procurement">none</cbc:ProcurementTypeCode>
         </cac:ProcurementAdditionalType>
         <cac:MainCommodityClassification>
            <cbc:ItemClassificationCode listName="cpv">79416000</cbc:ItemClassificationCode>
         </cac:MainCommodityClassification>
         <cac:RealizedLocation>
            <cac:Address>
               <cbc:CityName>München</cbc:CityName>
               <cbc:PostalZone>80335</cbc:PostalZone>
               <cbc:CountrySubentityCode listName="nuts">DE212</cbc:CountrySubentityCode>
               <cac:Country>
                  <cbc:IdentificationCode listName="country">DEU</cbc:IdentificationCode>
               </cac:Country>
            </cac:Address>
         </cac:RealizedLocation>
         <cac:PlannedPeriod>
            <cbc:StartDate>2026-07-01+02:00</cbc:StartDate>
            <cbc:EndDate>2029-06-30+02:00</cbc:EndDate>
         </cac:PlannedPeriod>
      </cac:ProcurementProject>
   </cac:ProcurementProjectLot>
   <cac:TenderResult>
      <cbc:AwardDate>2000-01-01+01:00</cbc:AwardDate>
   </cac:TenderResult>
</ContractAwardNotice>